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University Brand Manager

Sector: Fashion & Apparel

Main Duties and Responsibilities:

  • Identify, recruit, and onboard enthusiastic campus ambassadors from colleges and universities to represent the brand.
  • Develop a structured onboarding process to train ambassadors on brand values, goals, and expectations.
  • Design and implement strategies to ensure the campus ambassador program aligns with overall marketing goals.
  • Create and manage monthly and quarterly campaigns, providing ambassadors with tools, guidelines, and creative resources.
  • Develop KPIs and track program success metrics such as engagement, reach, quality content, and ambassador performance.
  • Build and maintain strong relationships with campus ambassadors, serving as the main point of contact for program support and feedback.
  • Conduct regular check-ins with ambassadors to monitor progress, motivate, and address any challenges they may face.
  • Work with ambassadors to generate authentic, engaging content that resonates with the student demographic and promotes the brand.
  • Plan and oversee on-campus events, activations, and promotional activities to enhance brand presence.
  • Provide ambassadors with creative assets, event kits, and promotional materials to drive awareness and participation.
  • Conduct regular training sessions on brand values, product knowledge, social media best practices, and event execution.
  • Encourage ambassadors to develop their skills in marketing, social media, and event management.
  • Offer them growth opportunities.
  • Track and report on ambassador activities, campaign performance, and ROI of the program.
  • Provide insights and recommendations to optimize program effectiveness and identify growth opportunities.
  • Inspire ambassadors to become passionate advocates for the brand, encouraging them to actively engage their peers and foster brand loyalty.
  • Build a sense of community among ambassadors by organizing virtual and in-person meetups, group activities, and reward programs.
  • Brainstorm and execute other innovative ways to connect with the community, such as virtual events, exclusive content, contests, or loyalty programs, to build long-term brand affinity.
  • Develop, manage, and engage a customer community using WhatsApp's community feature, fostering a space for customers to connect, share experiences, and access exclusive brand content.

Requirements:

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • 2+ years of experience in influencer marketing, campus ambassador programs, or community management.
  • Strong interpersonal and communication skills with the ability to build relationships and motivate a team.
  • Proven experience managing projects, campaigns, and event planning.
  • Deep understanding of Gen Z culture, social media trends, and marketing tactics for youth audiences.
  • Creative and strategic thinker with an enthusiasm for engaging with college students.
  • Strong organizational skills, with the ability to handle multiple projects and deadlines.
  •  Experience in community building, social media, or grassroots marketing.
  • Knowledge of analytics tools for tracking engagement and measuring success.
  • Experience with social media content creation and community partnerships.
  • Be a core member of a cross-border business team with high impact and visibility.
  • Opportunity to grow into a role with significant entrepreneurial and strategic value.
  • Competitive salary and professional development opportunities and access to industry events.
  • A creative and collaborative work environment with a high-growth global brand.

Working Conditions:

Office- Based, 5 days/week, 8 hours/day.

Only Qualified Candidates will be contacted.

Location: Erbil
Sector: Fashion & Apparel
Job Code: emp276
Employment Duration: Full Time
Deadline: 14/12/2024

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